**McDonald’s Sees Boost from Snack Wraps in Third Quarter Sales**
McDonald’s reported strong third-quarter results, with sales getting a noticeable lift from the return of its fan-favorite Snack Wraps. Same-store sales—those at locations open at least a year—rose 3.6% for the July to September period. This figure was slightly ahead of Wall Street’s forecast of 3.5%, according to analysts polled by FactSet.
In the U.S., same-store sales increased by 2.4% during the third quarter, the company announced Wednesday. A major driver of this momentum was the launch of Snack Wraps, which returned to U.S. menus in July after a nine-year absence. According to data company Placer.ai, U.S. traffic at McDonald’s restaurants was 15% higher than average on the day Snack Wraps debuted.
McDonald’s also introduced Extra Value Meals in the U.S. in early September, aiming to attract customers deterred by rising fast food prices. To kick off the promotion, McDonald’s offered an $8 Big Mac meal and a $5 Sausage McMuffin meal for a limited time in most areas. However, Placer.ai noted that these deals didn’t generate as much traffic as the attention-grabbing 50-cent double cheeseburger special offered on September 18, in honor of National Cheeseburger Day.
Third-quarter revenue rose 3% to $7.08 billion, the Chicago-based company said Wednesday, meeting Wall Street expectations. Net income increased 1% to $2.28 billion. Adjusted for one-time items, including $39 million in restructuring charges, McDonald’s earned $3.22 per share—slightly below the $3.33 analysts had forecast.
With returning favorites and timely promotions, McDonald’s continues to drive customer interest and sales growth despite ongoing challenges posed by high food prices.
https://abcnews.go.com/US/wireStory/snack-wraps-return-helps-boost-mcdonalds-quarter-sales-127210749
