MANILA, Philippines — Alfamart Philippines, the minimart chain of the SM group, has recently launched its franchising program. This initiative opens doors for micro, small, and medium enterprises (MSMEs) to grow alongside Alfamart’s nationwide expansion.
The pilot program began in Laguna, featuring two franchise-owned stores. The first store was launched in partnership with Leovino C. Datario, a long-time Alfamart landlord.
https://business.inquirer.net/551963/sm-pilots-alfamart-franchising-to-boost-msmes
