Filmmaker Sanjay Gupta has shared his thoughts on the evolving landscape of film promotion, stating that promotional music videos are now largely outdated. The director, who was one of the pioneers of special music videos to market his films, expressed his views in a two-part tweet on September 20, 2025. In his first tweet, Gupta wrote, “I was probably the first Producer/Director to shoot special music videos to promote my films. But those were different times. We only had film and music channels to promote. Today, I feel that’s a thing of the past. The audience wont get impressed with a flashy video.”He followed up with a second tweet, reinforcing his stance: “We need to accept that just the way visits to malls make no difference to a film’s opening, music videoshowever sexy and appealingwill not compel the audience to go to the theatre. The only draw is the uniqueness of your trailer and its connect. RIP promotional video.”Gupta has often been vocal about film promotions, emphasising that a movies core elementsits trailer, story, and overall appealare what truly attract audiences, rather than extravagant marketing gimmicks. Reflecting on his earlier comments after the release of Saiyaara, Gupta praised the decision to limit the lead actors appearances in pre-release interviews, podcasts, and promotions. On his X account, he wrote: “So whoever decided at YRF to keep the lead pair of Saiyaara away from all pre-release interviews, appearances, and podcasts is a genius. They preserved the freshness exclusively for the big screen. And look at how its worked.”He criticised what he described as the corporatisation of film marketing, adding: “Film business was running smoothly. Then corporates came and tried to rewrite the rules of the game. They screwed up. Big time!!! One of their biggest screw-ups was P&A (Print & Advertising). It was purely to loot producers. Corporates left, and producers continue the stupid trend of promotions.”Gupta also pointed to the South Indian film industry as a model: “The South never followed the dumb P&A practice. They did just fine. More than fine. And then come films like 12th Fail and Saiyaara, straight to theatressmash hits with no PR nonsense. Can we please learn our lesson?”Also Read: 20 Years of Musafir EXCLUSIVE: Sanjay Gupta reveals Sanjay Dutt had hearty laugh when Oliver Stone praised his role of Billa and left Anil Kapoor stunned; opens up on light-hearted dig at Sholay: I didnt mean any disrespect. I can never do that.
Category: entertainment
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Homebound is India’s official entry for Oscars 2026, Karan Johar and Neeraj Ghaywan express delight
Director Neeraj Ghaywan’s Homebound has been selected as India’s official entry for Oscars 2026 in for Best International Feature category by the Film Federation of India (FFI). Produced by Dharma Productions, the film features Ishaan Khatter, Vishal Jethwa and Janhvi Kapoor. Delighted at the announcement, producer Karan Johar shared, We are deeply honoured and humbled that Homebound has been selected as Indias official entry to the Academy Awards. Neeraj Ghaywans labour of love is sure to a find a home in a million hearts across the world. Equally delighted by the news, Neeraj Ghaywan added, Im deeply honoured that Homebound has been chosen as Indias official entry to the Oscars. Rooted in the love for our land and our people, it carries the essence of the home we all share. To take our stories to the world and represent India at one of the biggest global stages for cinema is both humbling and a matter of pride, and for this Im extremely grateful. Janhvi Kapoor shared her reaction on Instagram, where she said, “Every part of this film has been nothing short of a dream. The journey, the people, what this story means, and how personal its been for everyone in our team. At every step I have been thankful I could witness this journey, which in my mind was truly the reward in itself. Everything since has been a celebration of all these people that I love and respect so much, for their talent, their goodness and their courage. @neeraj. ghaywan @karanjohar @vishaljethwa06 @ishaankhatter this movie and even its journey, has been about hope, in so many more ways than one would expect in cinemas on the 26th of September :).” View this post on Instagram A post shared by Janhvi Kapoor (@janhvikapoor) Homebound was recently screened at the 50th Toronto International Film Festival (TIFF), where it was declared as the second runner up in the International Peoples Choice category. Homebound is all set to release in cinemas world over on September 26. Also Read: Vishal Jethwa talks about Homebound winning second runner-up at TIFF : The film is not just acknowledged, but rewarded.
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Homebound is India’s official entry for Oscars 2026, Karan Johar and Neeraj Ghaywan express delight
Director Neeraj Ghaywan’s Homebound has been selected as India’s official entry for Oscars 2026 in for Best International Feature category by the Film Federation of India (FFI). Produced by Dharma Productions, the film features Ishaan Khatter, Vishal Jethwa and Janhvi Kapoor. Delighted at the announcement, producer Karan Johar shared, We are deeply honoured and humbled that Homebound has been selected as Indias official entry to the Academy Awards. Neeraj Ghaywans labour of love is sure to a find a home in a million hearts across the world. Equally delighted by the news, Neeraj Ghaywan added, Im deeply honoured that Homebound has been chosen as Indias official entry to the Oscars. Rooted in the love for our land and our people, it carries the essence of the home we all share. To take our stories to the world and represent India at one of the biggest global stages for cinema is both humbling and a matter of pride, and for this Im extremely grateful. Janhvi Kapoor shared her reaction on Instagram, where she said, “Every part of this film has been nothing short of a dream. The journey, the people, what this story means, and how personal its been for everyone in our team. At every step I have been thankful I could witness this journey, which in my mind was truly the reward in itself. Everything since has been a celebration of all these people that I love and respect so much, for their talent, their goodness and their courage. @neeraj. ghaywan @karanjohar @vishaljethwa06 @ishaankhatter this movie and even its journey, has been about hope, in so many more ways than one would expect in cinemas on the 26th of September :).” View this post on Instagram A post shared by Janhvi Kapoor (@janhvikapoor) Homebound was recently screened at the 50th Toronto International Film Festival (TIFF), where it was declared as the second runner up in the International Peoples Choice category. Homebound is all set to release in cinemas world over on September 26. Also Read: Vishal Jethwa talks about Homebound winning second runner-up at TIFF : The film is not just acknowledged, but rewarded.
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