**This Start-up Offers Premium Phones on Subscription in India**
*By Mudit Dube | Oct 06, 2025, 04:53 PM*
A new subscription-based smartphone service has been launched in India by BytePe, a company founded by former Flipkart executive Jayant Jha. The platform provides an alternative to traditional methods of purchasing smartphones such as outright buying or paying through EMIs (Equated Monthly Installments). With BytePe, users can access premium devices like the iPhone 17 series by paying a fixed monthly fee instead of making an upfront purchase.
### How BytePe’s Subscription Model Works
The subscription model is straightforward. Customers choose a smartphone and pay a monthly fee for it, typically over a 12-month tenure. At the end of this period, users have three options: upgrade to a newer device, return the phone, or continue the subscription for another year to eventually take ownership.
### Added Benefits
BytePe’s subscription service also includes damage protection, which helps minimize repair costs. Additionally, the company offers an upfront purchase option that comes with insurance and a buyback value of up to 50% after 12 or 24 months. This feature allows users to recoup some of their investment, similar to exchange programs offered by retailers.
### BytePe vs. Traditional EMIs
Compared to traditional EMIs, BytePe’s subscription model offers distinct advantages. While EMIs provide immediate ownership with the device cost paid over time, BytePe requires extended tenure or continuation for ownership. The subscription plan includes an option to upgrade devices every year and incorporates damage protection as part of the deal, enhancing customer convenience and peace of mind.
### Who Can Benefit?
BytePe’s subscription model is ideal for users who like to upgrade their phones frequently, particularly those interested in the latest iPhone or flagship models. It also serves consumers without credit cards by offering its own EMI plans. Furthermore, individuals seeking predictable monthly costs coupled with device protection may find this service particularly appealing.
### When to Stick with EMI or Outright Purchase?
For users who tend to keep their phones for three to four years, outright purchase or EMI options may prove more economical in the long run. Additionally, those preferring full ownership from day one might view the subscription as more of temporary access than permanent possession.
BytePe’s innovative subscription service aims to reshape how users in India access premium smartphones, offering flexibility and protection that cater to modern consumer needs.
https://www.newsbytesapp.com/news/business/bytepe-launches-smartphone-subscription-platform-in-india/story
