**‘No shortcuts’: Blinkit’s CEO Warns Brands Against Fraudsters**
*By Dwaipayan Roy | October 4, 2025, 6:23 PM*
Albinder Dhindsa, CEO of Blinkit, has issued a stern warning to brands about the rising fraudulent activities related to product listings on the Blinkit platform. Taking to X, Dhindsa clarified that there are no shortcuts or official partners who can expedite listing products on Blinkit.
“We’ve recently seen cases where fraudsters claim they can get you listed quickly on Blinkit. Please note: there are no shortcuts and no official partners for listing products on Blinkit,” Dhindsa stated.
**Caution Advised When Working with Resellers**
Dhindsa emphasized that all product listings must be done through official channels only. He cautioned brands to exercise due diligence when working with resellers, as unauthorized resellers could jeopardize the presence of their products on Blinkit.
“If you choose to work with a reseller, do your diligence. Any misrepresentation or unauthorized activity by the reseller can get your products deactivated from the Blinkit platform if the reseller is blacklisted,” he warned in his post.
**Brands Respond to the Warning**
The CEO’s message has received mixed reactions from the brand community. Several users expressed concerns over the official seller registration platform’s user experience. One D2C brand highlighted the lack of clarity in the registration process, while another seller lamented delayed responses and a slow onboarding experience.
**Blinkit’s Market Dominance**
According to a research note by brokerage firm BofA Securities, Eternal-owned Blinkit commands over 50% market share in the 10-minute delivery segment. Its key competitors in this fast-paced sector include Zepto, Swiggy’s Instamart, BigBasket, Flipkart Minutes, and Amazon Now.
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Blinkit’s CEO’s warning underlines the importance of vigilance and adherence to official processes for brands eager to leverage the platform’s growing reach and influence.
https://www.newsbytesapp.com/news/business/blinkit-s-ceo-has-a-warning-for-brands/story
