Google Unveils Refreshed Brighter Four-Colour Gradient ‘G’ Logo
Google has rolled out a refreshed, brighter four-colour gradient ‘G’ logo, marking its first major update in a decade. This new company-wide icon signifies Google’s evolution in the AI era, symbolizing innovation and creative energy across its products.
The updated G logo now features a brighter, four-colour gradient design. Initially introduced in May this year for Google Search, it will now serve as the official company-wide icon representing both Google’s brand and the company itself.
“Earlier this year, we introduced a brighter, four-color gradient G to represent Google Search. Now, we’re making it the company-wide G icon. The new Google G now represents all of Google—both our brand and the company—and visually reflects our evolution in the AI era,” Google said in a blog post.
Significance of Google’s New ‘G’ Logo
According to Google, the updated logo stays true to its iconic four colors, while the brighter hues and gradient design symbolize a surge of AI-driven innovation and creative energy across its products and technology. The design has already appeared in the Gemini spark since June and will be rolled out across more products, platforms, and services in the coming months.
Google Celebrates 27th Birthday
Last week, on September 27, 2025, Google celebrated its 27th birthday with a special doodle that brought back the company’s original 1998 logo design. The commemorative doodle showcased Google’s first-ever wordmark, transporting users back to the company’s humble beginnings in the late 1990s.
Founded by Stanford PhD students Larry Page and Sergey Brin, Google has grown from a garage-based startup to a global technology powerhouse serving billions of users daily. While Google was officially incorporated on September 4, 1998, the company has celebrated its birthday on September 27 since the mid-2000s. This date commemorates a significant milestone in the growth of Google’s search index, symbolizing the platform’s rapid expansion.
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