Apple’s iPhone 17 reverses China’s year-long sales slide

**Apple’s iPhone 17 Reverses China’s Year-Long Sales Slide**

Apple’s newest iPhone model has posted solid gains in China during its opening weeks on store shelves, bucking a trend of declining purchases across the country’s mobile device industry. According to Counterpoint’s findings, the latest iPhone 17 accounted for nearly 80% of all Apple phone purchases in China since its September 19 release date.

The launch attracted crowds of several hundred shoppers to Apple’s main Beijing location on opening day, demonstrating continued customer interest even as local rivals Xiaomi and Huawei ramp up competition. This positive outcome is notable as China’s overall mobile phone industry struggles with weak buyer appetite. The country’s smartphone sector saw sales slip 2.7% during the third quarter compared to the previous year, Counterpoint reported.

Looking at both major markets, the iPhone 17 range outperformed its predecessor by 14% when comparing the first ten days of availability in the United States and China. These numbers offer the earliest concrete measure of how shoppers responded in Apple’s two largest markets.

The standard iPhone 17 model, priced at $799, attracted significantly more buyers than the equivalent version from last year. Industry watchers credit three key improvements for this surge: a better screen, increased storage capacity, and the new A19 processor chip.

On the premium end, the iPhone 17 Pro Max proved especially popular with American buyers. The high-end device drew customers who had purchased their previous phones during the pandemic years and held off on replacing them until now, Counterpoint noted. Apple’s most expensive handset features its strongest camera system yet, improved cooling technology, and the most substantial design changes seen in several years.

**iPhone Revenue Remains Critical Despite AI Setbacks**

Apple continues to generate roughly half of its total income from iPhone sales. Despite stumbles in developing artificial intelligence capabilities, the company has maintained healthy sales numbers. Chinese buyers, in particular, continue to wait and watch as the market evolves.

As Apple’s iPhone 17 demonstrates resilience and growth in key markets, the tech giant remains well-positioned in the global smartphone landscape—even amid broader industry challenges.
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