The digital advertising landscape is more complex than ever, and the pressure to deliver results is immense. To help advertisers unlock key insights and drive improved campaign performance, we’re excited to announce two new agents powered by the latest Gemini models: **Ads Advisor** and **Analytics Advisor**.
These tools are rolling out to all English-language accounts across Google Ads and Google Analytics and will be available globally in early December.
—
### Meet Ads Advisor: Your Personalized Campaign Assistant
When running a Performance Max campaign, Ads Advisor offers personalized recommendations tailored to your goals. Simply ask a question like:
> “How can I optimize my campaign for an upcoming seasonal event?”
Based on your query, Ads Advisor will suggest relevant actions—such as adding sitelink extensions—that can help enhance your campaign.
After reviewing the suggestions, you can approve Ads Advisor to apply these changes directly to your account, turning recommendations into improvements in just minutes.
—
### Take Advantage of Personalized Performance Analysis
One of the standout features of Ads Advisor is that it lives directly within your Google Ads account, learning from your past interactions and actions to provide increasingly personalized support over time.
It enhances your marketing by offering real-time, data-driven analysis and reporting aligned with your business goals. You can request summaries like:
> “How is my campaign doing?”
Or diagnose issues with questions such as:
> “My main holiday campaign just dropped. Can Ads Advisor tell me why?”
The tool identifies possible problems and suggests actionable next steps to resolve them.
—
### Ads Advisor: Your Policy and Performance Diagnostics Expert
Ad disapprovals can halt campaigns instantly. Ads Advisor acts as your dedicated Policy and Performance Diagnostics expert. Ask direct questions like:
> “Why are my ads disapproved?”
It will help identify the root cause, recommend fixes, and in some cases, even make corrections—such as editing an ad URL—pending your approval.
—
### Analytics Advisor: Unlock Critical Insights and Answers
Analytics Advisor serves as your data-driven personal analyst within Google Analytics (GA), helping you make faster, smarter decisions.
Launching in December for both GA Standard and Google Analytics 360 properties (in all English-language accounts), Analytics Advisor offers:
– Instant, easy-to-understand performance insights and visualizations.
– A conversational AI experience that solves the challenge of gaining a holistic view of your data.
Ask broad questions like:
> “How is my site doing?”
Analytics Advisor will infer relevant reports and provide a tailored, comprehensive pulse check on your business health.
Make specific queries like:
> “What have my active users been doing over the last 30 days?”
To instantly generate insights on key metrics and events.
—
### Dive Deeper with Conversational Data Exploration
Analytics Advisor lets you investigate performance without manually digging through endless reports.
For example, ask:
> “Why did my active users spike on September 25th?”
Analytics Advisor performs a key driver analysis to identify and attribute the reasons behind spikes or drops, pinpointing the root causes. It prioritizes drivers most relevant to achieving your business outcomes.
Its conversational flow and follow-up questions guide you deeper into your data, accelerating your path from analysis to action.
—
### From Insights to Action: Growth Recommendations at Your Fingertips
Analytics Advisor goes beyond delivering insights by offering optimized strategies with specific, step-by-step instructions.
After a key driver analysis, ask:
> “Based on that spike, what is the best opportunity to convert or re-engage the most valuable users from that September 25th traffic?”
The tool will suggest growth opportunities, prioritizing the highest-value actions aligned with your business goals.
—
### Ads Advisor & Analytics Advisor: Your Always-On Advantage
During the holiday season and beyond, speed and precision are key to campaign success. Ads Advisor and Analytics Advisor are here to help you achieve just that.
These tools will be available starting early December. Simply log in to your Google Ads and Google Analytics accounts to explore these powerful new experiences.
Stay tuned as we continue launching new features into 2026, all designed to drive better performance and efficiency toward your business outcomes.
—
For more information, visit the [Google Ads Help Center](#) and the [Google Analytics Help Center](#).
https://blog.google/products/ads-commerce/ads-advisor-and-analytics-advisor/
