A source revealed, “PVRInox is the distributor of *Thamma*, and one of the top management employees of PVRInox has now joined Team Thamma, heading distribution. The *Deewaniyat* team has urged all national chains to respond to actual audience demand rather than engage in manipulative strategies to secure better showcasing.”
The advances for both films are set to open on 17th October, and there is immense pressure on national chains to prioritize *Thamma*. According to insiders, Dinesh Vijan and the senior former PVRInox executive have demanded 75 percent of the shows, leaving just 25 percent for *Deewaniyat*.
This situation is shaping up to be a battle, with a high likelihood of bookings starting late due to the ongoing tussle between the two parties.
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**More Pages:**
– [Ek Deewane Ki Deewaniyat Box Office Collection](#)
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https://www.bollywoodhungama.com/news/bollywood/showdown-box-office-deewaniyat-team-locks-horns-thamma-screen-sharing-demands-fair-showcasing-multiplexes/
