Their lives may appear picture-perfect, but content creators are always negotiating that fine line between relatability and aspiration. Remaining composed at all times, yet keeping things lighthearted, playful, and fun—especially when it comes to fashion—is a skill not everyone masters. Sofia Wimberly just does that.
The American influencer has amassed a loyal cult following thanks to her effortlessly curated cool-girl feed, peppered with buzzing restaurant scenes, street style shots, and nonchalant BTS snippets of modelling jobs. From uncovering new independent brands to scoring sustainable gems, discover Sofia’s insider styling tricks and tips below.
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### The Fashion Diary Insider with Sofia Wimberly
**Can you describe your personal style in a few words?**
Comfortable, classic, versatile, with fun accessories or a pop of colour.
**What’s your go-to outfit for a busy day of work/events? How do you balance comfort and style?**
My days are usually an amalgamation of different jobs, work events, and social plans. I have to be dressed for all sorts of occasions. I think the most important part of a versatile outfit is shoes. In the summer, you will find me wearing ballet flats religiously, while in the winter, that gets swapped out for a black boot with a comfortable heel that I can walk my daily 10,000 steps in.
**What are your go-to brands?**
To be honest, most of my clothes are either from the charity shop, car boot, or my mother’s closet. That being said, I have a pair of black shorts from the brand Paiden that I absolutely adore and are definitely a summer staple.
**What outfit will always lift your spirits?**
It can go one of two ways depending on how I am feeling. It either takes a super girly outfit (think a cute babydoll dress and some kitten heels) or I need extreme comfort (oversized and baggy, preferably a chic tracksuit set) to make me feel the most confident and lift my spirits.
**Do you have any fashion icons or inspirations that influence your style choices? How do they inspire you?**
Three people immediately come to mind—my personal holy trinity and the people I have been inspired by since I was probably 14 years old.
First, of course, the iconic Alexa Chung, who I probably came across in her Tumblr era as I was in the trenches of my Arctic Monkeys obsession. She seamlessly embodies a classy look while making it fun at the same time.
I can’t remember if I discovered Devon through her Tumblr-famous couple pictures with Jesse Rutherford or through my obsession with owning a Wildflower phone case. Regardless, if I ever need quick inspo for an outfit I can find in my closet, Devon is my go-to girl. Her style is so casual yet cool—a balance I always strive for.
Saving the best for last, my absolute inspiration as a fashion icon as well as a girl boss is Lindsay Vrckovnik. She is a model and knitwear designer based in New York who has such a unique style and a way with colours that I feel many people cannot replicate. I’ve been following her since the beginning of her knitwear brand (@verconiik). Seeing her navigate running a business is very inspiring.
Also, one last honourable mention is Lana Johnson, who, similar to Lindsay, is an inspiring designer and business owner. She is the founder and designer behind Orseund Iris, a brand which I would give all my money to if I had the funds. She has a really good interview on *The Cutting Room Floor* podcast that I always go back to and re-listen to if I ever need inspiration and motivation.
**What are your must-have accessories, and how do you use them to elevate your look?**
Shoes and a good jacket. In the summer, I usually wear some variation of shorts and a tank top, so having a nice statement pair of shoes always elevates the look. Similarly, in the winter, no one can really see your outfit anyway, so I invest in a nice coat that keeps me warm but prompts people to ask where it’s from. My current favourite is a long, slightly oversized houndstooth coat from Nobody’s Child, which I love to pair with a hoodie underneath to make it slightly casual.
**How do you stay up-to-date with the latest fashion trends, and do you incorporate them into your wardrobe?**
I try to incorporate pieces into my wardrobe that I will be wearing for some time to come. If I want to switch up my wardrobe, I turn to Vinted. My rule is that if I’m adding anything new to the wardrobe, I need to clear something out. I treat Vinted money as free shopping money, but at least it helps me declutter my closet.
**What’s the key to curating the perfect Instagram feed?**
If you ask any of my friends, they will tell you that I am way too obsessed with the visual aspect of my Instagram. For some reason, I just feel a special sort of peace when my feed is cohesive and visually appealing. I’m not saying it’s normal to obsess this much over an Instagram feed, but I usually plan out my posts in advance and make sure they go together with whatever the colour scheme is at the moment.
I will say the key to curating a perfect Instagram feed is *not* to be too perfect. If a feed is monotone, it’s a bit boring. So while you might be trying to follow a specific aesthetic, be sure to throw something in there once in a while to change it up a bit.
**Do you have any fashion icks?**
Not really. When I’m out and about, I will always notice someone with a great outfit, but if someone is wearing something I wouldn’t personally wear, I don’t really give it much thought.
**What’s your strategy for creating memorable evening looks?**
I have a few items of clothing that I love dearly but rarely wear, as I am always saving them for special occasions. If I was truly trying to create a memorable evening look, I would pull a piece out of my “special items” wardrobe.
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Sofia Wimberly’s effortlessly curated style and thoughtful approach to fashion make her a true insider in the modern influencer space. Her blend of comfort, classic pieces, and playful accents is a reminder that style can be aspirational yet approachable.
https://www.hellomagazine.com/hfm/culture/867510/the-fashion-insider-diary-sofia-wimberly/
