**Industry Insights: 4 Questions With Wunderkind**
With digital privacy regulations tightening, identity resolution is becoming essential for travel marketers. Wunderkind’s Ronen Kadosh explains how smarter data strategies can help brands drive direct bookings and build lasting loyalty.
*Sponsored*
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**Canadians Cut U.S. Trips as Travel to Canada Surges**
Canada has historically been the U.S.’ largest source of international tourists. Recent trends show a shift, with Canadians reducing trips to the United States while travel to Canada surges.
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**The Chinese Hotel Brand That Redefined Value For a Billion Travelers**
No brand is more synonymous with the growth of modern Chinese travel than Hanting Hotels. As both the world’s largest hotel brand and a national icon, Hanting is celebrating its 20th anniversary by sharing its roadmap to making quality hospitality accessible for all.
*Sponsored*
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**Starwood’s 1 Hotels Brand Relaunches Its Loyalty Program**
Barry Sternlicht’s luxury brand 1 Hotels has revamped its loyalty program by moving away from traditional points. Instead, it now focuses on tree-planting and charity donations, betting that eco-conscious guests value impact over free stays.
https://skift.com/2025/11/12/un-announces-tourism-days-at-cop30-climate-talks-in-brazil-whats-on-the-agenda/
